Hi, I'm
Carrie.
Building next-gen immersive platforms where users naturally engage and lose themselves in the interaction.
Drawing on 6 years of engineering experience to craft seamless, user-centric consumer products across mobile and the big screens.
The Natural Evolution
Engineer at Heart
I spent 6 years as a Software Engineer at Google and AWS. I wasn't just "closing tickets"—I found myself obsessing over the why behind every architectural decision. I realized that the best technical solutions are the ones users never notice. This led me to lead Living Room initiatives at YouTube, bridging the gap between deep backend systems and user-facing joy.
Product Strategist
Now, I leverage my technical fluency to drive product strategy. Instead of just looking at dashboards, I dig deep to uncover the human behaviors behind the data—like discovering why millions of users abandoned a screen due to a minor UI quirk. I build products by understanding market context and user friction, crafting seamless, cross-device journeys that naturally drive engagement.
Selected Work
Scaling platforms for billions of interactions across identity and engagement.
The Zero-Friction Entryway
Modernized sign-in architectures to reduce bounce rates. Scaled intelligent device pairing for living room environments, removing friction from the user journey.
EZConnect Framework
Unifying mobile-to-TV interaction to solve input fragmentation. Created a seamless handoff between personal devices and shared screens, empowering users to intuitively Search, Comment, and explore features using their mobile devices.
Strategic Memos
Thought leadership on the future of social, video, and the creator economy.
Entropy's Carnival: The Battle for Attention in the AI Era
A product manager's perspective on the essence of entertainment, zero-sum games, and future forms in the age of generative AI.
The Trap of 'Perfect Code': Why the Best Tech Doesn't Always Win
Technology is the skeleton of a product, but empathy for the human experience is its soul. Lessons from Jobs and Musk.
Why Community is the Ultimate Retention Moat
A strategic analysis of content platform monetization in the AI era, drawing on models from Netflix, Roblox, and TikTok.
Navigating the Short-Form Attention Economy
In the era of the "3-second attention span," how can Netflix and Disney+ defend their final moats against TikTok?
Creative Lab
Where product instinct meets creator empathy and safety engineering.
Platform Power User
Managing a personal brand with 100k+ reach is more than a hobby; it's a living laboratory for product insights.
I stress-test retention tools, thumbnail A/B patterns, and community features on my own audience before proposing system-wide changes.
Algorithmic Safety Gates
Engineered LLM-powered moderation pipelines for internal creator communities. Balancing automated triage with human oversight to reduce manual workload while maintaining community safety.
Philosophy
"Building for Scale without losing the Soul."
My engineering background grounds me in the "how," while my product leadership drives the "why." "Building for scale" means architecting robust systems; "keeping the soul" means ensuring those systems never overshadow the user.
I believe the most powerful platforms are those that become invisible. My vision is to build next-generation platforms where the technology gets out of the way, allowing authentic human connection and immersive experiences to take center stage.
Off Screen
